As TABLE transitioned from a consumer to a SaaS platform model, our marketing materials and landing pages had to reflect the new business model. The offering became more complex and multi-tiered depending on sector and company size. In addition, the sales cycle was increasing going from a marketing focused on a business development and sales approach.

 

This prompted a complete redesign of the marketing site that included a complete TABLE introduction, services, features, pricing, and teams. I worked closely with our product and software development team to create and provide all of the assets in a useful and timely manner, including typeface, color palette, illustrations, graphics, and mockups. 

 

Since TABLE covers the full customer journey, from marketing and sales to customer support and remote services, one of the big challenges was creating individual pages for each user Team that communicated the functionality through illustrations and other graphics in a quick, personal, and effective way.